Dress Purple Day 2025

About Dress Purple Day 

Every October, the Ontario Association of Children’s Aid Societies (OACAS) and children’s aid societies and Indigenous Child and Family Well-Being Agencies (child welfare agencies) across the province, in partnership with government, community-based organizations, service providers, direct service staff, and individuals, raise awareness about the important role individuals and communities play in supporting children, youth, and families facing challenges through the provincial Dress Purple Day campaign. 

The Dress Purple Day campaign aims to raise awareness about the supports and services available in communities across Ontario, including through child welfare agencies, and how they can be accessed. It reminds community-based organizations and service providers about the importance of working in partnership to provide early intervention and prevention services to children, youth, and families that need short- or long-term support. The campaign also reminds children and youth that they have rights to safety and well-being in all spaces, including at home, at school, and in their community. 

This year, Dress Purple Day will take place on October 16, 2025