Here we grow!  This year’s BRIGHTEST STAR PROGRAM gives two non-conflicting sponsors the chance to provide CHYM FM listenership the chance to turn their VIP points into hope.

The CHYM FM Tree of Hope Campaign has been a perennial holiday tradition in this community for close to 20 years. The Campaign is a co-oridnated effort between CHYM FM and Family and Children's Services of the Waterloo Reigon. Together, we're thrilled to introduce a brand new concept that offers unprecedented exposure for two non-conflicting sponsors.

Allow us to present "Points into HOPE". 96.7 CHYM FM embarked on a new and innovative approach to donating through our online loyalty club, which boasts over 30,000 enrolled members. Last year's launch of Points into HOPE was a tremendous success and we are proud to present it again for 2010! The CHYM FM Platinum VIP program rewards dedicated CHYM FM listeners for listenning...they earn Points that can be redeemed for fun prizes, or ballots for exciting contests.

POINTS into HOPE represents a partnership of the loyalty program and the Tree of Hope Campaign. The ideas is simple; turning points into donations! For one day only (the 'on-sale date"), we would offer members the opportunity to make a one-time only "donation" of 20,000 points. These points will in-turn represent a $10.00 donation to the 2010 CHYM FM Tree of Hope Campaign. In the end, we are hoping 2,000 members will have contributed 20 million points to accumulate a maximum donation of $10,000 on behalf of YOU, the sponsor.